When it comes to promoting a new company, Instagram should be one of the first places you go. With over 600 million monthly active users, Instagram is a strong marketing tool. Instagram is becoming more important to companies as part of their social media strategy, with some even utilising it completely for promotion. Instagram is one of the finest places for new and established companies to get new followers, expand their following, and make an impression on social media.
Instagram Marketing Concepts
Instagram marketing is becoming a crucial component of every brand’s marketing strategy. Instagram’s effectiveness stems solely from the fact that it is a visual community. As a result, marketers must learn how to use the platform to reach new consumers and boost brand loyalty. Any company can establish a long-term presence with the proper blend of creativity and technology, as well as an understanding of what consumers want to see in their feed.
This blog article will provide some short recommendations for incorporating Instagram into your startup’s digital marketing plan. These suggestions might assist you in developing a captivating and engaging account that creates attention without requiring too much money or work. So let’s get this party started! Here are a few suggestions to get your creative juices going.
- Tell a Story with Images
Most successful firms utilise their Instagram feed to communicate their brand’s narrative. This is most likely the most prevalent and effective sort of material on startup Instagram accounts. This form of material is effective since it does not seem to be standard advertising. Share some of your startup’s accomplishments or problems. Are you a fresh brand vying for attention in a competitive market? Did you face any unforeseen obstacles along the way? Share your narrative with your audience, whatever it is. Because Instagram is visual, you may edit videos using the Instagram video editor and share photographs and videos to attract more followers. If consumers feel like they know who you are as a brand, they will connect with it and be more willing to support you.
- Inform Users on What to Purchase
Some Instagram firms opt to advise their followers precisely what to purchase, but we don’t advocate doing so too often. People will follow your account because it is genuine and distinctive, not because they expect a sales pitch every time they open it. That being said, if you have a piece about your product that communicates the narrative well enough, sharing it may successfully drive interest. The idea is to avoid being too promotional. People will unfollow you if they see your feed is just advertisements.
- Make Use of Hashtags to Display Your Brand’s Personality
Using hashtags is one of the most common aspects of social media marketing, particularly on Instagram, where they are nearly widely utilised. You should have a tag for your brand or product, but it does not have to be used all the time. Use hashtags sparingly and only when they are organically related to your content. You can use hashtags to express your tale in the same way that you do with photographs. If you’re having a giveaway on Instagram, for example, it makes sense to incorporate the hashtag #giveaway or a version in your description. There’s no reason not to utilise that hashtag in your post if you’re giving away things linked to your brand or company (or are part of your business).
- Use Stories to Create Original Content
Instagram Stories is a new feature that enables users to publish short videos that vanish from their feed after 24 hours. An Instagram video editor may be used to add text, effects, special messages, and doodles to your picture or video clip. Instagram Stories is an excellent platform for marketers to test their ideas and take strategic risks. The same tales can be shared on Facebook and Messenger, making it an efficient approach to reach a wide range of people. Instagram Stories has swiftly risen to over 200 million daily active users. If marketers want to reach a broad audience, they can’t afford to neglect this sector.
- User-Generated Content (UGC)
This is more of a precaution than true advise, but we’ve all seen how unhappy individuals can become when their stuff is utilised without their consent. If you’re unsure if it’s OK to utilise a picture or video, you should generally proceed with care. If you’re going to share someone else’s material on Instagram, make sure it’s part of a broader narrative and that the picture or video was developed with your brand and company in mind. For example, suppose your company was featured in a magazine, and the publisher uploaded a picture on their Instagram feed. That is OK to share as long as it is relevant to your own material. If you share photographs without permission because you enjoy them, you should think twice about it.
- Experiment with Geofilters
Because each Instagram user applies a different filter to their photographs and videos, there is a lot of creative potential on this network. Let’s imagine you’re on the beach and your product is a surfboard. If you have a sponsorship arrangement with a surf firm or resort, it is sense to create an image/video that properly illustrates your link to this liquor. This method does not even need several photographs or videos.