So you’ve spent a significant amount of money developing an online presence and ensuring you have outstanding SEO (Search Engine Optimization.) As more people visit your website, you notice that more visitors are clicking the back button.
Every digital marketer should be worried about the bounce rate, or the proportion of people that browse your site just after reading one page.
If users abandon your site after their initial impression of your homepage, you’re not converting potential clients. However, you may miss this because we are dazzled by your site design, or there are gaps in your website that you are unaware of. Other times, a few changes might increase user engagement and interest in your site.
Want to discover why visitors aren’t staying? In this piece, we’ll go through the most frequent reasons why users leave your website and how you may keep them from doing so:
- Inadequate website design
Poor site design is one of the most prevalent reasons visitors quit your site. People may concentrate only on the content and visual visuals of a site rather than the overall site design. As a result, your website should be easy to use and navigate.
We routinely remind customers at Sytian Productions (website developer philippines) that pointless applications and faulty links turn off prospective visitors. So, in order to keep your consumers on your site and enhance their experience, you must create a user-friendly and visually appealing website.
- Inappropriate pop-ups and redirection
Unwanted pop-ups and redirection on your website might be annoying. Customers are unlikely to click on these pop-ups out of curiosity.
However, many websites contain sign-in or ad-related pop-ups that annoy consumers and cause them to quit.
Consider yourself in the shoes of your website visitors. Why put them on your site if you don’t want to see pop-ups or redirects? Consider this.
- Incorrect grammar and disorganised content
Without a question, one of the most important aspects of your website is its content. So, when you post your work, bear the following considerations in mind:
Is the grammar in your text correct?
Are you given up-to-date and accurate statistics?
Is your information simple to grasp and well-written?
How is the user experience on the site?
Unorganized material is also a no-no, particularly if you want to convert those who are just browsing for additional information. Similarly, visual material such as photographs and videos are critical in capturing your consumers’ attention and improving the entire user experience. Users are less likely to depart your site if your content is good.
Aside from that, you should make sure to categorise your information by subject. Then, emphasise crucial information that consumers are likely to seek.
- It is not mobile-friendly.
The majority of consumers access the internet via their smartphones and tablets. According to study, mobile devices account for 57% of all online traffic.
As a result, if your site isn’t mobile-friendly, it’s not mobile-navigable. As a result, you will lose a big number of clients as a result of a poor site experience.
- It takes much too long to load.
Longer loading times will also lead you to lose prospects. As a result, if visitors visit your website, don’t make them wait. You have a sluggish loading time if your website takes more than 4 seconds to load. As a result, the likelihood of losing visitors grows considerably.
While your website is visually appealing, the majority of visitors are there to make a purchase. You must make your website readily accessible to enhance the consumer experience. As you are aware, time is money.
Make careful to optimise pictures and remove any unwanted plug-ins, redirects, or tracking scripts. There are also various tools and plug-ins available to help you determine the loading times of your website. That way, you’ll know exactly how to enhance your loading times.